Welcome to my site. My name is Ellis Potter. I am going to use this site to talk about the benefits of obtaining signs for your business. When I started my first company, I mainly relied on word-of-mouth advertising to obtain new customers. As a result, I did not value the use of signs for advertising. Instead, I focused on providing excellent customer satisfaction with every transaction. Eventually, I learned that signs would propel my company to new heights. I invested in signs and saw my customer rate triple in a short amount of time. I would like to use this site to talk about all of the different types of signs on the market today. Please follow along to learn more.
You just started a new business and now all you need is customers. Creating a compelling sign is important when it comes to attracting people. Just like many people judge a book by its cover, they will judge your business by your sign. A sign will not only attract customers, but it ultimately brands your business. If you are trying to decide on a sign for your local business, here are some tips to make one that stands out above the rest.
Don't waste space on an obvious feature
If you are including some of the services that you offer on your sign, don't waste space on something obvious and that all of your competitors offer as well. When you see a sign for a hotel, you never see a sign that says they have beds. Of course they have beds, it's a hotel. You may see that they have free Wi-Fi, a pool, or something else that not every hotel offers.
When you decide to pick features and benefits to add to your sign, pick three of them that are unique to your business and stick to those while marketing.
Include a call to action
Adding a call to action on your sign will motivate customers. You have probably seen these on signs and in mail fliers from different businesses. It compels customers to contact the business for further information. A call to action may include:
Pick a color you can trademark
When you think of a company with red, you probably think of Coke. When you think of a company with yellow, McDonalds probably pops into mind. According to studies, 80% of trademark recognition is the color. Different colors bring out different emotions in people. These include:
Some companies will pick one color to convey these specific emotions, while others will choose several colors. Multicolor trademarks include NBC, Google, and eBay. You also have to look at whether you are appealing to men, women, children, or a combination. If you are appealing to a combination then blue is a safer choice since it is the top color choice for both genders. Women's second choice is purple, while men's is green.
Readability & contrast
One major mistake that people make is making a logo that is difficult to read. You don't want to pick words that don't contrast well with the background colors on your sign. It may seem like a no-brainer to some, but it does happen. Two colors may look pretty together, but they don't contrast well. If you have a purple sign, you don't want to use pink or black lettering. Choosing something like yellow or orange will stand out better. People won't take the time to get closer to the sign and try to decipher it. They will get frustrated and move on.
You need to calculate the size of your lettering by how far away people are generally going to be when they read it. This distance might be from your building to the middle of the parking lot, or to the road that your business is on. Your letters should be one inch tall for every ten feet away someone is trying to read them. You also have to remember people are driving. The type of font and size need to legible for the rate of speed the cars are going on that particular road as well.
Making a compelling business sign is more than just adding your business name to a large board. You need to do additional reading about colors, font, branding, and grabbing people's attention. The sign can make or break your business.Share
12 May 2015