Learning About The Value of Signs For Businesses

Welcome to my site. My name is Ellis Potter. I am going to use this site to talk about the benefits of obtaining signs for your business. When I started my first company, I mainly relied on word-of-mouth advertising to obtain new customers. As a result, I did not value the use of signs for advertising. Instead, I focused on providing excellent customer satisfaction with every transaction. Eventually, I learned that signs would propel my company to new heights. I invested in signs and saw my customer rate triple in a short amount of time. I would like to use this site to talk about all of the different types of signs on the market today. Please follow along to learn more.

Learn How Custom Metal Signs Can Work For Your Business


Advertising is one of the most important things you'll do regarding the future success of your business. Not all advertising involves spreading the word about your company away from the business property. Some advertising can be done at the business location as well. For example, a custom metal sign can help you gain attention for your business and offer other benefits. You can learn about the advantages of using a custom metal sign in this article. 

Metal Signs are Versatile

You may choose the right location for your sign now, then find out it would do best in another location later. When you have a more fragile sign, you won't be able to move it without facing challenges along the way. Custom metal signs are durable and can be moved to different parts of the property without being damaged. Some ideas for displaying signs include: 

  • Placing the sign at the entrance to the parking lot, so customers know where to pull in.

  • Displaying the sign above the building to help make it visible from further away. 

  • Putting the sign at the entrance to the building, where it acts as a charming welcome sign.

Custom Metal Signs Can be Lit

A custom metal sign can be lit using any color of lighting. The lighting can be installed behind the graphics for soft backlighting. This helps to create dramatic shapes and fonts, especially at night. Some benefits of backlighting a custom metal sign include: 

  • Different colors can create an entire scene displayed on a metal sign.

  • An elegant look can be achieved by softly backlighting a fancy font. 

  • Backlighting can light up all the details on the metal sign. 

Custom Metal Signs Can Have Two Sides

Some signs only have one side. This limits where they can be placed and how they can be used. However, metal signs can have two sides that look the same, or have unique designs. A two-sided sign with the same message on each side can give the sign double the exposure. A sign that uses two sides differently can offer more information to those passing by. Some options available with two-sided custom metal signs include: 

  • Lighting can be installed in the center to light both sides of the sign. 

  • The sign can slowly spin and depict a different message on each side. 

  • The sign can depict the same message to ensure as many people as possible get that message. 


Now that you're familiar with some features custom metal signs can offer, you may see how one may be useful for your own business. You can design the sign so it depicts your message in a way that works out best for you. For more info, contact a service such as Expert Signs.


18 April 2023