Learning About The Value of Signs For Businesses

Welcome to my site. My name is Ellis Potter. I am going to use this site to talk about the benefits of obtaining signs for your business. When I started my first company, I mainly relied on word-of-mouth advertising to obtain new customers. As a result, I did not value the use of signs for advertising. Instead, I focused on providing excellent customer satisfaction with every transaction. Eventually, I learned that signs would propel my company to new heights. I invested in signs and saw my customer rate triple in a short amount of time. I would like to use this site to talk about all of the different types of signs on the market today. Please follow along to learn more.

5 Fun Ways To Revamp Your Outdoor Sign


If you're a business owner and your outdoor sign is either non-existent or in need of serious repairs, you may consider making some updates. You have a ton of options to choose from nowadays, whether you go with wood, plastic, PVC, foam, fabric, or metal. But before making a final decision, here are five fun ways to revamp and modernize your sign in order to improve traffic and breathe new life into your business.

Get a Matching Monument Sign

Is the outside of your business made of brick or stucco? Or do you have a small garden area out front with a stone wall? If so, consider revamping your outdoor advertising efforts with a monument sign that matches the façade of your building. When your outdoor sign matches the architecture, it creates a professional look that can attract more customers, while those that have contrasting colors and textures can be an eyesore to everyone. You can sometimes use an existing sign, or you can have a new one fabricated and framed in the masonry of your choice.

Achieve the Monument Look Without the Masonry Price

There's no doubt that a sign framed in brick or stone gives your business as well as what you offer a look of prestige and durability. But as you know, the costs of these materials can add up quickly. If you want the look of masonry without the price tag, you can go with a sign that's composed of less expensive materials like foam, then sprayed with a coat to protect it from rot and decay. Many different materials can be mimicked, including stone and brick of a variety of textures and colors.

Give It Shape

You don't have to get super fancy with your sign re-do. In fact, it can be simple, while uniquely reflecting the brand of your business or the services you provide. This is where choosing a sign with a particular shape can get really fun. Examples include fish-shaped signs for tackle shops, diamonds for a jewelry store, giant molars for a dentist's office, or even placing a fork or spoon between the words in your restaurant's name. Some businesses choose to go with something clever like an arrow designating where customers should pull in and park. These kinds of signs can help tremendously with local branding. Your existing and potential customers will learn to immediately associate your sign with your company.

Light It Up With LED

If you've been thinking about upgrading your sign to one that lights up, you're making a wise choice. The Small Business Administration states that LED signs are the most cost-effective way to run a paid advertisement for your business, allowing owners to see anywhere from a 15%-150% increase in their daily revenue.

LED signs can be continuously changed to effectively target your customers, depending on the time of day. For instance, if you own a coffee and pastry shop that sees most of its senior customers between ten a.m. and noon, you can display special senior discounts during those hours. If most of your college or young-adult customers make their appearance between seven and nine p.m., you'll want to advertise your open-mic night during the evening hours.  

LED signs are particularly advantageous for two other reasons: they are much more visible from a distance, and they are easily read at night, giving you an advantage over the competition.

If you're worried about your sign being a distraction to drivers and potentially causing an accident, rest assured that just the opposite holds true. Numerous studies have shown that when used correctly, LED signs are perfectly safe forms of advertising.

Carve It Out

Updating your business exterior with a carved sign can add a lot of depth and character. Carvings give dimension to your business name and allow you to customize your company's branding in the same way that crafting a unique shape can.

And if you're concerned about the weatherability of your custom-carved sign, you'll be happy to know they aren't exclusively made of wood. Signs can be carved from PVC or foam as well as other materials, depending on the company you choose to craft your outdoor sign. 

For more information and ideas, contact a company like Apogee Signs.


1 August 2016