About Me

Learning About The Value of Signs For Businesses

Welcome to my site. My name is Ellis Potter. I am going to use this site to talk about the benefits of obtaining signs for your business. When I started my first company, I mainly relied on word-of-mouth advertising to obtain new customers. As a result, I did not value the use of signs for advertising. Instead, I focused on providing excellent customer satisfaction with every transaction. Eventually, I learned that signs would propel my company to new heights. I invested in signs and saw my customer rate triple in a short amount of time. I would like to use this site to talk about all of the different types of signs on the market today. Please follow along to learn more.

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Roadside Giants Get Massive Help From Quality Signs

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Driving down the highways in rural sections of U.S. states often reveals familiar towering figures. Giant statues of Vikings, lumberjacks, friendly bears, and more serve as mascots for gas stations and restaurants. These over-sized cartoonish figures also act as true eye-catchers to cars passing the establishment. One drawback to the old mascot statue marketing gimmick is ambiguity. People see the giant character, but don't automatically know what type of business, if any, the statue promotes. Sign engineering services may step in here and be truly helpful.

Signage to Support the Statue

Placing a sandwich board at the feet of the statue won't cut it. Drivers' eyes draw towards the head and shoulders of the sign. No one looks at the feet. So, they won't be paying much attention to an under-sized sandwich board nor any of the information written on it. An impressive sign elevated to the height of the statue could do a much better job. Proprietors will find hiring a professional sign engineering service to be beneficial. Here are some benefits to hiring professionals:

  • Aesthetics Factor into the Design: Building a generic and bland sign may convey information, but a dull detracts from the memorable humor a giant statue presents. A bit of artistry should go into the creation of the sign. A comic book-style word balloon situated near the giant's head could work. Professional designers affiliated with the engineers could come up with something similarly creative. 
  • Safety Factors Heavily into the Design: A large sign elevated to 20-feet in the air situated next to a giant statute needs to be sturdy. Otherwise, safety finds itself compromised. If the sign detaches due to inclement weather or merely poor construction, the friendly giant statue might suffer severe damage. A giant in need of repair could be the least problematic result. A collapsed sign may injure someone. Amateur-hour signage jobs come with risk. A professionally engineered and welded sign won't present that type of risk.
  • Enhance Nighttime Visibility: Commuters don't only travel down the road during the day. A new sign maximizes success when visible at twilight. Weaving a lighting setup into the construct of the sign illuminates things. This way, the wording and the nearby giant won't be missed when the sun sets.

Even Giants Need a Little Help

Roadside giants maintain a presence on America's roads for a good reason. The statues promote businesses in a useful and fun way. The figures could use a little help. An accompanying sign may do the trick nicely.

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20 July 2018